Change, DVDs, Infrastructure, and Web site
TRANSFORMATION AT WHOLE WOMAN
It is a very busy time at Whole Woman! More on this in a minute. But first, let’s talk about the nature of change.
You are reading this newsletter, because of change.
Your body changed. It no longer functioned as it always had, whether that change involved prolapse, urinary incontinence, chronic hip pain, or some other issue. And that change motivated you to look for answers and you found Whole Woman.
Of course, I’m glad you did!
The nature of change is that it tends to come in two varieties - incremental and transformational. That fancy language only means that when life is reasonably predictable, we make small adjustments, tweaks to make small improvements in our lives.
Transformational change happens when doing things largely as we always have suddenly doesn’t work. Losing a job, a spouse or partner, discovering prolapse, and all of a sudden, our world is turned upside down. Predictability is gone and now we must adapt to a new and unfamiliar situation.
But transformational change can also happen from the inside out. To use the similar examples, we wake up one morning and realize we cannot take another day at a job we were once excited about but now can’t stand. The habits or behaviors of a partner whose life we have shared for some period of time have become intolerable and we realize we have to make a change to survive or regain our sanity.
Or change can be as simple as realizing that the car you have made small repairs to consistently over the past couple of years has reached the end of its useful life and it’s time to go shop for a new car. The incremental changes are no longer enough. It’s time for transformational change.
So it goes with Whole Woman.
We create and provide information, training, and support for women who are struggling with changes in their bodies. Doing this work in the 21st century involves a lot of technology and as we are all aware, technology never sleeps.
We have made many, many incremental changes to what we do and how we do it over the fifteen years since I published the first edition of my book, Saving the Whole Woman.
But we have reached a point where more transformational change is necessary.
First, I asked Lanny to take both my books, Saving the Whole Woman and Save Your Hips out of print. There is nothing wrong with either of them, but even the second edition of Saving the Whole Woman is ten years old. So much has changed both in terms of the body of Whole Woman work and the ongoing research in medicine, that the books had reached the end of their useful lives.
As you know, we have produced many videos over the years. Aside from the fact that technology has made the creation and distribution of video relatively easy and inexpensive, creating video is much faster than creating books.
It normally takes a minimum of one and often up to two years to create and produce a book. It also requires a great deal of time and expense for editing, copy editing, illustration, design and layout, cover art, indexing, and production. By contrast, we can create the equivalent collection of information in a video withinin a couple of months.
Like many of our clients, Lanny and I love books. Between the two of us we probably own a couple of thousand volumes. It’s been hard letting go of my books which have helped thousands of women all over the world.
Hopefully, later this year I will tackle developing a third edition of Saving the Whole Woman, but that is not at the top of the priority list right now.
What's Happening at Whole Woman Right Now and What It Means for You...
Shortly before he died almost seven years ago, Apple computer co-founder Steve Jobs made the decision that Apple equipment would no longer include DVD drives. To make such a decision at the peak of the DVD boom seemed puzzling at the time, but in retrospect, was prescient on Jobs’ part.
The DVD had already become obsolete. The standard definition (SD) video quality had already been surpassed by high definition (HD) and few people were buying so called Blu-ray DVDs capable of storing HD video. A combination of factors including the ubiquity of high speed internet, cloud computing, and streaming video was pointing to a future of video on demand. Jobs saw this future clearly and took the first step in ending the DVD era.
It’s not like we haven’t seen this before. When I made my first video for Whole Woman, we sold it on VHS video tape. How many people still have a VHS player?
We have been providing videos on several different streaming platforms for a number of years now, and overall, it has proven to be a stable and reliable method for delivering HD video. In the mean time, huge companies like Netflix, Amazon Prime, and others have moved streaming video into the mainstream.
While I realize that even today, not everyone has reliable internet access, I have made the decision to no longer provide our videos on DVD. The fact of the matter is they are expensive to produce, package, and ship. They mean more plastic that will eventually make its way to a land fill. We frequently get calls from women whose DVDs were lost or misplaced in a move, or scratched and damaged. And standard definition video has been replaced not only by high definition, but even HD is rapidly being replaced by so called 4K, or ultra high definition video as we speak, and 8K is lurking around the corner.
When incremental change is no longer enough, transformational change is necessary.
We do have some left over DVDs and we’ll be having a “Garage Sale” to clear out the last of our DVD inventory. Lanny will be in touch with you in the next week or so about that.
If you are concerned about the technical complexities of streaming video, it really couldn’t be easier to access.
- You type a web address into your computer, tablet, smart phone or web-enabled TV (as most of the newer TVs are these days), log in with your email address and password, choose the video you want to watch and click the play button. It’s that simple.
- Remembering how to access your streaming videos is basically the same as remembering the address of a friend. You write it into your address book.
- You may watch your streaming video as often, as many times, and for as long as you want.
Many new visitors to the Whole Woman site have found the many videos we have developed to be confusing and left them unclear about where to start the Whole Woman journey.
So we are consolidating and simplifying our video selection.
Going forward, we will have four courses for prolapse, incontinence, hips, and post-hysterectomy. These will be supported by four additional exercise videos.
For those who have already purchased streaming videos that we will no longer be offering, you will still have access to those if you wish, or you may want to upgrade. You’ll be hearing more about this in the coming weeks.
I have also completely redone The Whole Woman Solution to Pelvic Organ Prolapse online video course. This course has existed in two prior iterations from the original Destination Prolapse Free, to the current Whole Woman Solution to Pelvic Organ Prolapse. For this new release, I am reverting to my original video title, First Aid for Prolapse.
First Aid for Prolapse will now consist of four modules.
- The Whole Woman Solution to Pelvic Organ Prolapse
- Why the Whole Woman Solution Works
- Practical Whole Woman Living
- The Whole Woman Workout
The original First Aid for Prolapse will be retired. This new version should be completed in the next week and you’ll be hearing more about it very soon.
Additionally, our infrastructure for keeping track of all our wonderful customers has also run its course and we are in the process on creating a new store and email delivery system.
The wholewoman.com website has been a life saver for many thousands of women and it too has gone through three iterations. Meanwhile, over half of web searches are now being conducted on smart phones and the search engines are requiring web sites to be “responsive” if web site providers are expected to show up in search results.
Responsive means that the site automatically reconfigures itself for the platform on which it is being viewed. The current Whole Woman site looks microscopic on a smart phone, because when it was built, there was no such thing as a responsive web site. But as technology marches on, Whole Woman must adapt and we are working on a new web site. The domain name, wholewoman.com will be the same, but it will look quite different and hopefully will be less confusing and easier to use, particularly on a phone or tablet.
So we find ourselves in a situation where three of our core systems, products, infrastructure, and web site, are all going through transformational change at the same time.
Overload. But life is like that sometimes. It’s the nature of change.
In the mean time, I have started work on a new project, menopause.
This most natural evolution in a woman’s life has been made horrifically complicated by foolish cultural norms of youth, beauty, and sexual desirability, as well as the medical system’s systematic disinformation to support their insatiable appetite for selling drugs and surgery. Once again, women have suffered disproportionally, this time just for the crime of waking up each morning a day older than they were the day before.
More on this important subject as it evolves.
So much has changed in the fifteen years since I published Saving the Whole Woman, put up my first fledgling web site, and started the Whole Woman forum. It hasn’t always been easy or fun, but please accept my most heartfelt thanks for the opportunity to serve you and the tens of thousands of other women from around the world. Thank you for your patience with our growing pains.
The best is yet to come!